Oppo Find X10 Pro Max hits €1,799, drawing ire for pricing above its predecessor

€1,799. That is the starting price for the Oppo Find X10 Pro Max in Europe. The cost for a standard flat-screen handset matches the price of the Apple iPhone 18 Pro Max and sits just €200 below the Samsung Galaxy Z Fold 8, which retails at €1,999.

Oppo has launched the device with a MediaTek processor. Reviewers who tested the phone over several weeks praised its performance, camera quality, and battery life. On paper, the hardware delivers a premium experience. However, the sticker price has overshadowed the technical specs for many European consumers.

The high cost is not unique to Oppo. The Samsung Galaxy S26 Ultra is listed at €1,769 in Europe, a figure that is nearly identical to the new Oppo flagship. Industry observers attribute this pricing trend to a general increase in component costs, specifically driven by demand from artificial intelligence companies. One commentator labeled this market condition 'RAMageddon.' Xiaomi is also rumored to face similar pricing pressures for its next European release.

Reaction on social media has been critical. Reddit users pointed out that shoppers can still buy the previous generation Find X9 Ultra for less. That older model often includes more memory and a larger battery than the new Find X10 Pro Max. Some users noted that prices in certain regions appear disproportionately high compared to other markets.

Current pricing for older models makes them attractive alternatives. The Find X9 Pro is available in Europe for roughly €1,000. This is hundreds of euros less than the new flagship. Reviewers suggested that the Find X9 Pro may be the better value for many buyers, while others expressed a preference for the Find X9 Ultra at its lower price point.

Some buyers in the United Kingdom have reported using promotional offers to reduce the total cost of the new phone. These deals provide a small discount but do not lower the base list price. The market remains expensive, with few options for a high-end Android smartphone below the €1,700 mark.

The launch of the Find X10 Pro Max places it at the top of the European price bracket. It costs the same as the iPhone 18 Pro Max and only slightly less than a foldable Samsung device. For buyers seeking the latest hardware from Oppo, the entry price is now €1,799.