Google Update Lets AI Mode Use Gmail and Photos Data for Ads

25 percent of Google users face a new privacy tradeoff after the company revised its terms to link personal file contents to ad targeting. The shift affects individuals who have connected their accounts to AI Mode and other Search tools through the Personal Intelligence feature. Until now, the company pledged not to use data from Drive, Gmail, or Google Photos for personalized advertising.

The previous policy language stated simply that Google would not use that data. Since October 16, the text includes an exception. The commitment now holds unless a user chooses to make data from these services available to other Google services that support personalized ads. This change was first noted by Android Authority and represents a departure from the standard practice for these specific apps.

For users who link their personal files to Search or Gemini Apps, the tools can now draw on that content to provide tailored answers. Under the new terms, the same data sharing can also mean advertisements are targeted using that content. The policy explains that services may process permitted data to personalize content, including ads. An example in the text notes that a search for mountain bikes could lead to sports equipment ads on YouTube.

Google has outlined specific limits on what advertisers see. Advertisers do not receive direct access to the information held in a user's Drive, Gmail, or Photos. They also do not receive personally identifying details such as a name or email address. The company states it will not show ads based on sensitive categories, which include race, sexual orientation, religion, or health.

Users who want to keep their personal data out of ad targeting have two main options. They can pick which apps to disconnect from Search's Personal Intelligence features. Alternatively, they can switch off Personalized Recommendations altogether through the Search Services Personalization settings page. The update applies to those who have already established these connections.

The policy text describes how ad personalization works more broadly across the platform. Depending on settings, Google may show personalized ads based on interests, activity, or personalized content from other services. The revision specifically addresses the flow of data between products like Workspace apps and Search tools.